Rippleffect has launched the new website for multimedia publisher Trinity Mirror plc.
Trinitymirror.com has been created with a fresh look and feel that modernises the company’s digital presence and better reflects its corporate culture. Benefiting from responsible technology and an improved navigation, the site offers an enhanced user experience across all devices.
Geared towards investors, consumers, current employees, prospective talent and the media, the site serves as a looking glass into the organisation and provides quicker and easier access to relevant information for all current and potential users.
The site features a narrative structure that tells the Trinity Mirror story through ‘a multiplicity of voices’; pulling in a wide variety of blog posts, news and other content from employees located throughout the country.
“We are thrilled to announce the launch of our parent company’s new corporate website, which we feel reflects the culture, constantly-evolving brand portfolio and rich history of the group,” commented Kirstie Buchanan, sales and marketing director of Rippleffect.
Working closely with the Trinity Mirror communications team, the digital agency has been responsible for creating the overarching brand strategy, with the new identity unveiled as part of the new site. Rippleffect will now provide a fully managed service that includes technical maintenance, performance monitoring, 24/7 support, content updates and development work.
Simon Fox, chief executive of Trinity Mirror, said: “Working with Rippleffect on the new website has been a hugely rewarding experience and we’re delighted with the results.”
Trinitymirror.com has been created with a fresh look and feel that modernises the company’s digital presence and better reflects its corporate culture. Benefiting from responsible technology and an improved navigation, the site offers an enhanced user experience across all devices.
Geared towards investors, consumers, current employees, prospective talent and the media, the site serves as a looking glass into the organisation and provides quicker and easier access to relevant information for all current and potential users.
The site features a narrative structure that tells the Trinity Mirror story through ‘a multiplicity of voices’; pulling in a wide variety of blog posts, news and other content from employees located throughout the country.
“We are thrilled to announce the launch of our parent company’s new corporate website, which we feel reflects the culture, constantly-evolving brand portfolio and rich history of the group,” commented Kirstie Buchanan, sales and marketing director of Rippleffect.
Working closely with the Trinity Mirror communications team, the digital agency has been responsible for creating the overarching brand strategy, with the new identity unveiled as part of the new site. Rippleffect will now provide a fully managed service that includes technical maintenance, performance monitoring, 24/7 support, content updates and development work.
Simon Fox, chief executive of Trinity Mirror, said: “Working with Rippleffect on the new website has been a hugely rewarding experience and we’re delighted with the results.”
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